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Call Tracker

Turn inbound phone calls into measurable, attributable marketing data.

Overview

Call Tracker is a SaaS platform that helps businesses track, attribute, and analyze inbound phone calls generated by their marketing. Customers assign unique tracking numbers to ad campaigns, landing pages, email blasts, and other marketing channels. When a prospect dials a tracked number, the call is logged, recorded, and connected back to the source — turning what is normally an opaque conversion channel into structured analytics data alongside clicks and form fills.

The platform integrates with the marketing and analytics tools customers already use, so phone calls show up in the same reporting surface as the rest of their funnel: Google Ads, Google Analytics, Facebook offline events, and 7,000+ Zapier-connected apps.

How It Works

1. Provision tracking numbers. Customers create unique local or toll-free tracking numbers and assign each to a campaign, channel, or landing page.
2. Place the numbers. Numbers are added to ads, listings, and websites. Dynamic Number Insertion swaps numbers on web pages based on the visitor's traffic source.
3. Route and capture calls. Calls are forwarded to the customer's real business line while being recorded, transcribed, and logged with caller details, source, keyword, and outcome.
4. Analyze and integrate. Reports break down call volume and quality by source. Conversions and offline events are pushed into Google Ads, GA4, Facebook, and any Zapier app for closed-loop attribution.

Key Features

Call Analytics & Reporting

• Per-call records showing source, keyword, campaign, duration, and outcome.
• Channel-level reporting to compare PPC, SEO, email, and offline performance side by side.
• Custom call tagging for organizing leads by status, quality, or workflow stage.

Call Recording & Transcription

• Optional recording for quality assurance, training, and dispute resolution.
• Automated transcripts for fast review and search.
• Keyword spotting to flag calls that mention specific products, offers, or competitors.

Call Flow Builder

• Visual call routing with conditions for time of day, day of week, and caller location.
• Greetings, menus (IVR), and round-robin / simultaneous distribution to teams.
• Voicemail with transcription when no one is available to answer.

Dynamic Number Insertion

• JavaScript snippet swaps the displayed phone number on a website based on the visitor's source.
• Pool-based assignment ties each web session to a unique number for accurate attribution.

Robocaller Protection

• Nomorobo integration filters known spam and robocallers before they reach the team.
• Reduces noise in reports and protects answering teams' time.

Team Access

• Unlimited users on every plan.
• Multi-account support for agencies managing several clients from one login.

Integrations

• Google Ads — push qualified calls back as conversions for smart bidding.
• Google Analytics — record calls as Goals/Events for funnel reporting.
• Facebook (Meta) — send call conversions as offline events for ad attribution.
• Zapier — connect calls to CRMs, helpdesks, spreadsheets, Slack, and more.

Who It's Built For

• Marketing agencies — managing campaigns and reporting ROI across multiple clients.
• Digital marketers — running PPC and SEO programs that drive phone leads.
• Local service businesses — plumbers, contractors, HVAC, legal, medical, and home services where calls drive revenue.
• Small to medium businesses — any team that wants to know which marketing dollars produce phone calls.

Pricing

• Starter — $37/month, includes 10 tracking numbers.
• Pro — $87/month, includes 20 tracking numbers.
• Agency — $147/month, includes 40 tracking numbers and multi-client features.

All plans include unlimited users and a 14-day free trial.