Privacy Policy

Last updated: 2026

47 Signals LLC ("47 Signals," "we," "us," or "our") is a software product design and development studio. This Privacy Policy describes how we collect, use, disclose, and protect information in connection with our corporate website at 47signals.com (the "Site") and our general business operations, including responding to inquiries, communicating with prospects and partners, and operating our company. Each software product we publish (including Smart Miles and Call Tracker) is governed by its own dedicated privacy policy that addresses the data collected and processed by that specific product. This Policy does not apply to those products; please refer to each product's own policy for information about its data practices.

By using the Site, you agree to the collection and use of information in accordance with this Policy. If you do not agree with any part of this Policy, please do not use the Site.

1. Scope of This Policy

This Policy covers:

• Information collected when you visit, browse, or interact with the Site.
• Information you submit to us by email, contact form, or other direct communication.
• Information we collect through service providers used to operate the Site (such as hosting and content delivery).
• Information related to general business activities such as proposals, contracts, and partner communications.

2. Information We Collect

a. Information You Provide

When you contact us through email, a contact form, or other direct channels, we receive any information you choose to share, such as your name, email address, company name, phone number, the contents of your message, and any attachments you send.

b. Information Collected Automatically

When you visit the Site, our hosting and content delivery providers automatically collect certain technical information, including:

• IP address and approximate geographic location derived from it.
• Browser type, version, and language.
• Operating system and device type.
• Referring URL and pages viewed on the Site.
• Date, time, and duration of visit.
• Network, performance, and security signals (e.g., suspected bot activity).

c. Cookies and Similar Technologies

The Site may use a small number of strictly necessary cookies to support security, performance, and basic preferences (such as remembering whether you prefer light or dark mode). The Site does not currently use third-party advertising cookies or sell information to advertising networks. If we add analytics or other cookie-based technologies in the future, we will update this Policy and, where required by law, request your consent.

d. Information from Third Parties

We may receive information about you from third parties, such as referrals, business partners, and publicly available sources, when relevant to a business relationship.

3. How We Use Information

We use the information we collect for the following purposes:

• To operate, secure, maintain, and improve the Site.
• To respond to inquiries, requests for proposals, and other communications.
• To provide information about our services and engage in general business activities.
• To detect, investigate, and prevent fraud, abuse, and security incidents.
• To comply with legal obligations and enforce our terms and agreements.
• To analyze usage trends and improve content (in aggregate or de-identified form).

We do not use information collected through the Site to make automated decisions that produce legal or similarly significant effects about you.

4. Legal Bases for Processing (EEA / UK)

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with similar laws, we process personal data on the following legal bases:

• Legitimate interests, such as operating our business, securing the Site, and responding to inquiries.
• Consent, where required (for example, for non-essential cookies).
• Performance of a contract, when processing is necessary to provide services you have requested or to take steps prior to entering into a contract.
• Legal obligation, where processing is required to comply with applicable law.

5. How We Share Information

We do not sell your personal information. We share information only in the following circumstances:

• Service providers. We use third-party providers to operate the Site and our business, including hosting and content delivery, email delivery, document storage, and accounting. These providers process information on our behalf under written agreements that restrict their use of the information to providing services to us.
• Legal and safety reasons. We may disclose information if required by law, subpoena, court order, or governmental request, or when we believe in good faith that disclosure is necessary to protect our rights, our users, or the public.
• Business transfers. If we are involved in a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as part of that transaction. We will provide notice before personal data becomes subject to a different privacy policy.
• With your consent. We may share information with other parties when you have asked us to do so.

6. Third-Party Services Used by the Site

The Site relies on the following categories of providers, which may process limited technical information (such as IP address) as part of delivering their services:

• Hosting and content delivery — Cloudflare, Inc.
• Web fonts — Google Fonts.
• Email and productivity — standard business email and document tools used to handle correspondence.

Each provider operates under its own privacy policy.

7. Product Privacy Policies

Information collected by software products we publish is governed by the privacy policy for that product, not this one. Please refer to:

• Smart Miles — smartmiles.app/privacy
• Call Tracker — calltracker.io

8. Data Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, including providing requested services, complying with legal obligations, resolving disputes, and enforcing our agreements. Server logs are typically retained for a short, rolling window for security and operational purposes. Business correspondence may be retained for the life of the business relationship and a reasonable period thereafter.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. These include encryption in transit, restricted access, and provider-managed infrastructure. No method of transmission or storage is fully secure, and we cannot guarantee absolute security.

10. International Data Transfers

We are based in the United States, and our service providers may store and process information in the United States and other countries. By using the Site, you understand that your information may be transferred to and processed in jurisdictions whose data protection laws may differ from those of your country. Where required by law, we use appropriate safeguards (such as standard contractual clauses) for cross-border transfers of personal data.

11. Your Rights

Depending on where you live, you may have rights with respect to personal information we hold about you, which may include:

• The right to access or obtain a copy of your information.
• The right to correct inaccurate information.
• The right to request deletion of your information.
• The right to restrict or object to certain processing.
• The right to data portability.
• The right to withdraw consent where processing is based on consent.
• The right to lodge a complaint with your local data protection authority.

To exercise these rights, contact us using the details below. We may need to verify your identity before fulfilling your request.

12. California Residents (CCPA / CPRA)

If you are a California resident, you have the right to know what categories of personal information we collect, the purposes for which it is used, the categories of third parties with whom it is shared, and the right to request access, correction, or deletion of your personal information. We do not sell or share personal information for cross-context behavioral advertising. You may exercise your rights by contacting us using the details below. You will not be discriminated against for exercising your rights.

13. Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

14. Do Not Track

Some browsers transmit a "Do Not Track" signal. There is no industry-wide standard for responding to such signals, and the Site does not currently respond to them. The Site does not engage in cross-context behavioral advertising regardless of any signal sent.

15. Third-Party Links

The Site may contain links to third-party websites and services. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policies of every site you visit.

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The "Last updated" date above reflects the most recent revision. Material changes will be highlighted on the Site. Your continued use of the Site after changes take effect constitutes acceptance of the updated Policy.

17. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our handling of your information, please contact us:

• Email: hello@47signals.com
• Entity: 47 Signals LLC